Content Marketing World, September 8-11, 2015
How Insane Honesty Can Take Your B2B Story to the Next Level
Wed Sep 9, 2015 10:45 AM - 11:30 AM
B2B
Doug Kessler
Marketers are trained to showcase their product’s strengths and hide their weaknesses. But some marketers do the opposite, practicing insane honesty – with powerful results.
Attendee takeaways:
- Why you should actively seek out your weakest points and showcase them proudly.
- Examples of insane honesty in marketing history and more recent campaigns and content.
- The six principles of insane honesty: why it works and how to leverage the tactic.
LEVEL – Advanced
Doug Kessler is the co-founder and creative director of Velocity, the London-based B2B content marketing agency. Doug writes about content marketing, including pieces such as “Crap: Why The Biggest Threat to Content Marketing is Content Marketing” and “The Big Fat Content Marketing Strategy Checklist.” Doug can often be found ranting against the reactionary forces of mediocre marketing – but always with a bit of a wink. @dougkessler