Marketers are trained to showcase their product’s strengths and hide their weaknesses. But some marketers do the opposite, practicing insane honesty – with powerful results.
LEVEL – Advanced
Doug Kessler is the co-founder and creative director of Velocity, the London-based B2B content marketing agency. Doug writes about content marketing, including pieces such as “Crap: Why The Biggest Threat to Content Marketing is Content Marketing” and “The Big Fat Content Marketing Strategy Checklist.” Doug can often be found ranting against the reactionary forces of mediocre marketing – but always with a bit of a wink. @dougkessler