If you want to ensure that a person or group (e.g. members of a team) are notified about particular events when they're added to the calendar, here's how you can set that up:
Add a designated sub-calendar for the person, the team, or the role.
When an event is added that this person or team needs to be notified about, assign it to their designed sub-calendar (as well as any other appropriate sub-calendar).
They'll automatically receive a notification for any new events or important changes to their designated sub-calendar (depending on their notification preferences).
Note: You can limit access to the designated sub-calendar, so it's only visible to the team or the person. This way it doesn't clutter up the view of others who are using the calendar.
The person/team can also receive a daily agenda for the designated sub-calendar, which provides an automatic list of items on their schedule for that day.
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